Farm Rich Expands ‘Garden Inspirations’ Line with Cauliflower & Zucchini Snacks

ST. SIMONS ISLAND, Ga. (August 15, 2020) – Farm Rich, one of the country’s largest, most trusted snacks and appetizers brands, is expanding its “Garden Inspirations™ by Farm Rich” line with two products: Breaded Zucchini Sticks and Cauliflower Bites. The new products are available now in the freezer section at Kroger and online.

According to the American Frozen Food Institute (AFFI), 7 in 10 frozen food shoppers have been buying more frozen items since the beginning of the pandemic, including frozen vegetables and snacks. And frozen food sales at U.S. retail stores increased by 38.2 percent in May.

Introduced this past spring, Garden Inspirations is a new line of frozen, plant-based foods expanding options for flexitarians, vegetarians and anyone looking to reduce meat consumption in their daily diet and add more plant-based alternatives. This line includes appetizers, snacks and meal solutions made with plant-based meats and other wholesome plant-based ingredients.

In stores exclusively at Kroger (and online at Kroger.com and Instacart), the new Zucchini Sticks and Cauliflower Bites are a healthy and easy snack alternative, giving consumers more veggie options to include in their diets:

  • Breaded Cauliflower Bites: Whole cauliflower florets rolled in a wheat flour and crispy rice coating, with a quarter cup of cauliflower per serving. Comes with a Sweet Sesame Dipping Sauce. A great meatless alternative for snacking and meals.
  • Breaded Zucchini Sticks: Tender zucchini slices breaded in a savory coating. Comes with tangy marinara sauce for dipping. An easy way to eat more vegetables as a snack, appetizer or side to any meal.

These new items are priced around $7.99 and can be found in Kroger’s Frozen Vegetable section in the freezer aisle and on Instacart.

“The response to our first Garden Inspirations products [Meatless Meatballs, Plant-Based BBQ Sliders] was so positive, and we’re excited to expand the line with these new vegetable products,” said Ciera Womack, Farm Rich Senior Marketing Manager. “No matter what diet you follow – vegetarian, flexitarian or, as we like to say, ‘snackitarian’ – this innovative new line gives shoppers more plant-based options to enjoy at ease from the comfort of home.”

In April, Farm Rich introduced its first Garden Inspirations Meatless Meatballs and Plant-Based BBQ Sliders at Kroger:

  • Meatless Meatballs: With 12 grams of plant-based protein per serving, these savory Meatless Meatballs are made with a blend of soy and pea proteins, garlic, onion and other delicious spices. Great as a recipe ingredient/substitution or just on their own.
  • Plant-Based BBQ Sliders: Made with pulled porkless soy shreds in a tangy BBQ sauce on a soft roll, the plant-based sliders come in individually wrapped packages (two per pack) and contain 13 grams of plant-based protein per serving.

For more nutritional information, visit FarmRich.com.

About Farm Rich

A division of Rich Products, Farm Rich is one of the nation’s leading frozen snacks and appetizers brands. The company is based in St. Simons Island, Ga., and features a full portfolio of frozen snack and appetizer products, as well as plant-based offerings, made for snacking when you want, how you want. Farm Rich Snacks are made with wholesome, great-tasting ingredients, and are sold at grocery and club stores nationwide, and online. For products, nutritional information, recipes and more, visit FarmRich.com.